We bring category expertise and experience to the table.  If we’re not comfortable with the category, we stay away from it.  This familiarity allows us to isolate and deconstruct issues deeper, faster and at more insightful levels, which leads to more relevant communications programs.

Consider an employee benefits question within hospitals. Our research and experience show that employee retention is not an HR issue; it’s financial. The Baby Boomer bubble means an impending rise in demand for health care services.  Unfortunately, the industry is not building more hospitals or minting new nurses and technicians to meet this demand.  A massive staffing shortage is about to emerge.

The upcoming and unprecedented recruitment costs for nurses and technicians (advertising, placement, training and onboarding) is money that can be put to better use or to the bottom line.  In fact, extending a hospital’s employee retention rate by four months could annually save over two million dollars!  This is no longer an HR issue, but one for the CFO and CEO.

Fully grasping the issues that matter, and then surrounding them with your POV is how relevancy is created.  Our categories of expertise include: